The Power of Personalisation: How a Tailored Cover Letter Can Boost Your Job Prospects
A cover letter is an important part of a job application, as it gives you an opportunity to introduce yourself and explain why you are the best candidate for the job. A personalised cover letter takes this a step further and can help set you apart from other applicants. Here are some of the benefits and importance of having a personalised cover letter when applying for roles:
Demonstrates your interest and enthusiasm
Just make sure you do your research
A personalised cover letter shows the employer that you are genuinely interested in the position and have taken the time to specifically address the role and company within your application. Before diving into your cover letter, take the time to research the company you are applying into. Familiarise yourself with their values, mission and culture. Visit their website, browse their social media profiles and read recent news articles. This understanding will help you tailor your cover letter to align with the organisation’s goals/visions/objectives and demonstrates your genuine interest.
Highlights your relevant skills and experience
A personalised cover letter allows you to highlight the skills and experience that make you the best candidate for the job. You can tailor your cover letter to match the requirements of the job description and provide specific examples of how your skills and experience align with the role. What we always suggest is highlight your key achievements you have delivered in your roles, what ROI have you been able to deliver. Quantitative data is always advantageous!
Sets you apart from other applicants
A personalised cover letter helps you stand out from other applicants who may be using a generic cover letter. If you are aware of the hiring manager or the HR Manager for the position (this information can be easily accessible thanks to LinkedIn), please do address the cover letter directly to them. It shows that you have taken the time to craft a letter specifically for the job and that you are willing to go above and beyond to secure the position.
Shows your attention to detail
A personalised cover letter demonstrates your attention to detail and your ability to communicate effectively. By customising your letter, you are showing the employer that you are a thorough and that you are addressing their key selection criteria. Just remember less is more, if you can keep your cover letter to one page, that is ideal.
This can help you make a positive impression and increase your chances of getting an interview and lead you to securing your dream job!
Add any further relevant information that may be advantageous
Any links to additional work, folios (if applicable), notes of recommendations (LinkedIn) that may be advantageous to your application, please link and make reference to. Anything that makes the process easier for the hiring manager / HR Manager to access, have it easily noted in your cover page for their review and consideration.
In today's job market, where competition for roles can be intense, a personalised cover letter can help you stand out and increase your chances of getting in front of the right people. Always take the time to craft a personalised cover letter for each job application you make, it truly does make a difference and makes a strong impression on potential employers.